DETROIT – WDIV-Local 4 continues its ratings dominance with first place finishes in key newscasts at 4 p.m., 5 p.m., 6 p.m., and 11 p.m. Additionally, the station is No. 1 in afternoon programming, access (7-8 p.m.), primetime and late night programming in the May Nielsen ratings for Detroit (4/27/17 – 5/24/17).
WDIV Local 4’s first place newscast finishes include:
- Local 4 News First at 4 p.m. is No. 1 in the time period with a 4.0 household rating/11 share beating both The Now Detroit (WXYZ 4 p.m.) (2.2 RTG/6 SHR) and Judge Judy (4 p.m. WJBK) (2.8 RTG/8 SHR).
- Local 4 News at 5 p.m. continues its six-year winning streak and is No. 1 in the time period across all demographics with a 5.3 household rating/13 share, beating both WXYZ (3.7 HH RTG/9 SHR) and WJBK (3.8 HH RTG/9 SHR).
- Local 4 News at 6 p.m. won in every key demographic - securing its place as Detroit’s undisputed No. 1 newscast across the board. Local 4’s 6 p.m. news is continually No. 1 in household ratings, garnering a 6.9 rating/15 share compared to WXYZ (5.2 RTG/11 SHR) and WJBK (3.2 RTG/7 SHR).
- Local 4 News at 11 p.m. is Detroit’s No. 1 Late News and beat WJBK’s 10 p.m. News with a 5.6 HH RTG/12 share (compared to WXYZ 4.4 RTG/9 SHR, WJBK 10pm 4.6 RTG/8 HH SHR and WJBK 11 p.m., M-F, 3.7 RTG/8 SHR).
Local 4 News Today (M-F 6-7 a.m.), anchored by Rhonda Walker, Evrod Cassimy, Jason Carr, Brandon Roux and Kim DeGiulio, experienced increases in ratings and share over last May 2016, up 13% in HH RTG and 18% in SHR.
In other day parts, WDIV’s Wheel of Fortune and Jeopardy! are No. 1 in the all-important access time period of 7-8 p.m., averaging a 6.9 HH RTG/14 SHR and winning in every key demographic. In primetime, WDIV/NBC is at the top in first place (4.0 HH RTG/7 SHR) beating WXYZ/ABC (3.9 HH RTG/7 SHR), WJBK/FOX (3.0 HH RTG/5 SHR) and WWJ/CBS (3.8 HH RTG/7 SHR).
The Tonight Show with Jimmy Fallon is the leader in late-night talk shows.
NBC is anchored by The Voice, Little Big Shots, Chicago Fire, Law & Order SVU, Chicago P.D., the successful Dateline NBC and more.
NBC’s primetime summer schedule is jam-packed with new and returning shows beginning next Tuesday including: The debut of Jennifer Lopez’s World of Dance, regular time slot premiere Tuesday, May 30; America’s Got Talent with new host Tyra Banks also premiering Tuesday May 30; Cult favorite American Ninja Warrior returning Monday, June 12; Big money game show The Wall returns Thursday, June 22; and hit medical drama The Night Shift also has its season premiere on Thursday, June 22.
In addition to the above first place finishes, WDIV’s website, ClickOnDetroit.com, is metro Detroit’s No. 1 news website in the most recent comScore ratings (March 2017) beating all other local newspaper and TV station websites.
