WDIV is No. 1 in key newscasts, afternoon programming, access (7-8 p.m.) and late night programming in the May Nielsen ratings for Detroit (4/28 - 5/25).
Further, Local 4 News Today at 6 a.m. is #2 (M-F, 5-7 a.m.) beating WXYZ.
Local 4’s No. 1 newscast finishes include:
- Local 4 News First at 4 p.m. is the No. 1 newscast (4.0 household rating/11 household share) beating The Now Detroit (WXYZ 4 p.m.) (2.3 HH RTG/6 HH SHR) and tying Judge Judy (WJBK 4 p.m.) (4.0 HH RTG/11 HH SHR).
- Local 4 News at 5 p.m. continues its six year winning streak and is No. 1 in the time period with a 5.5 household rating/13 share, beating both WXYZ (3.7 HH RTG/9 HH SHR) and WJBK (4.3 HH RTG/10 HH SHR).
- Local 4 News at 6 p.m. is No. 1 in household ratings, garnering a 6.9 rating/15 share compared to WXYZ (4.6 HH RTG/10 HH SHR) and WJBK (4.0 HH RTG/9 HH SHR). Local 4 News at 6 p.m. is Detroit’s undisputed #1 newscast. It is also #1 in the key women 25-54 demographic.
- Local 4 News at 11p.m. is Detroit’s No. 1 Late News with a 6.3 household rating/13 household share as compared to WXYZ (4.9 HH RTG/10 HH SHR) and WJBK 11 p.m. (4.6 HH RTG/9 HH SHR).
Local 4 News Today (M-F, 5-7a.m.), anchored by Rhonda Walker, Evrod Cassimy, Brandon Roux and Kim DeGiulio beats WXYZ in households.
In other dayparts, WDIV’s Wheel of Fortune and Jeopardy! are #1 across all key demographics in the all-important access time period of 7-8 p.m., averaging a 7.2 HH RTG/14 SHR.
The Tonight Show with Jimmy Fallon is #1 in the 11:35 p.m. time period, beating ABC’s Jimmy Kimmel by 55%.
To cap off the May Sweeps wins, WDIV’s website, ClickOnDetroit.com, continues to be metro Detroit’s #1 TV media website (ComScore/April 2016).
About Local 4
WDIV-TV Local 4 is honored to be recognized as Station of the Year by the Michigan Association of Broadcasters. Local 4 News is currently the #1 newscast at 4 p.m., 5 p.m., 6 p.m., and 11 p.m. in Nielsen ratings for the Detroit television market. WDIV is the #1 NBC affiliate in the top 15 LPM markets. In addition, Local 4’s ClickOnDetroit.com is a leading breaking news and weather website in Michigan and metro Detroit’s #1 TV media website.
About Graham Media Group
Graham Media Group (www.GrahamMedia.com), a subsidiary of Graham Holdings Company (NYSE: GHC), owns five local TV stations—each in a top-50 market and all recognized as news leaders—reaching 6.3% of U.S. television households: KPRC–Houston and WDIV–Detroit (NBC); KSAT–San Antonio (ABC); WKMG–Orlando (CBS); and WJXT–Jacksonville (independent). The stations also broadcast digital channels focused on classic television and operate market-leading websites, mobile sites and mobile apps that deliver breaking news, weather and community news, reaching millions of users across each platform. Graham Media Group owns SocialNewsDesk, a leading provider of social media software solutions used in more than 600 newsrooms worldwide.