ANN ARBOR, Mich. – Help shape the future of Washtenaw County by letting Destination Ann Arbor know what you think about local tourism.
The not-for-profit organization encourages county residents to share their thoughts on travel experiences in a new survey.
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Data collected will help Destination Ann Arbor rebranding efforts and improve perceptions of Ann Arbor, Chelsea, Dexter, Manchester, Milan, Saline and Ypsilanti as go-to travel spots.
A study conducted in 2022 by the Anderson Economic Group showed local tourism brings 6 million visitors to Ann Arbor, supports over 6,800 full-time jobs, and generated $895 million in economic impact in 2021.
“Crafting our destination’s brand should be a reflection and representation of our county residents, community, and stakeholders that we all can be proud to be a part of,” said Destination Ann Arbor President and CEO Sarah Miller in a release.
“Each of us has chosen the greater Ann Arbor area to live, work, and play for unique reasons that reflect the diverse communities we represent. What does that mean to you? Your voice will help us mold the next iteration of tourism marketing in our county. Tourism is the third leading industry of jobs in Washtenaw County and is a significant industry that supports the local businesses we frequent often. When we tell the unique story of our destination, we want to do our best to ensure everyone who lives and works in our county is represented in it. We encourage you to be a part of that story by expressing your ideas and thoughts in this survey so we can be better together.”
The survey will be open through midnight on Sunday, Nov. 19.