Destination Ann Arbor has appointed Alfred “Al” Snow as the nonprofit’s new director of sales and service.
Snow’s wealth of experience and expertise in the tourism industry will further strengthen Destination Ann Arbor’s commitment to promoting the Ann Arbor area as a leading destination for meetings and events, officials said.
His career is marked by significant achievements in driving sales growth and developing innovative sales strategies. Snow’s experience spans various sectors of the tourism industry including destination partner relations and convention and meeting sales.
“We are thrilled to welcome Al to our team. His extensive experience in destination sales and his proven ability to effectively manage and motivate teams align perfectly with our mission. We are confident that Al will bring a fresh and dynamic approach to our sales strategies,” said Destination Ann Arbor CEO Sarah Miller.
He approaches sales through data-driven strategies and an understanding of consumer and business markets.
Snow played a crucial role in recruiting and executing meetings, conferences, and events, exceeding departmental goals and generating substantial economic impact for the local economy while at Visit Central Florida.
His leadership secured a comprehensive sponsorship program with FISU World University Games in Warren County, New York. While working at ESPN, his knowledge of management generated significant revenue growth, officials said.
“Joining Destination Ann Arbor presents an exciting opportunity to leverage my sales experience and contribute to the vibrant community here. I am committed to driving sales initiatives that will not only benefit our organization but also support the broader Washtenaw County community,” Snow said.
He has served on multiple industry boards and committees, including Destinations International, Meeting Professionals International, and Convention Sales Professionals International, demonstrating his commitment to the tourism sector’s growth.
He and his spouse Corinne will relocate to Ann Arbor in early 2024.