ANN ARBOR, Mich. – “Follow your nose wherever it goes,” especially if it leads to a victory-inspired cereal box sleeve.
Kellogg’s has released a limited-edition box for Michigan football fans to celebrate the team’s big win in Houston on Monday.
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The Wolverines won the CFP National Championship with a 34-13 victory over the Washington Huskies.
The sleeve has the University of Michigan maize-and-blue color scheme, maize-and-blue Froot Loops pieces and Froot Loops mascot Toucan Sam giving a thumbs up. Text on the commemorative boxes says “Michigan National Champions” and “Go Bloo.”
Sadly, fans will no longer be able to get their hands on the sleeves as they are sold out. The only way to maybe get one of the last five available is to enter Kellogg’s Instagram giveaway, according to its website.
Each sleeve cost $18.17, a hommage to the year the university was founded.
Kellogg’s is known for popular cereals and other convenience foods, like Froot Loops, Eggo and Pringles.