ANN ARBOR, Mich. – While The Big House marks its first year selling alcohol, the University of Michigan athletic department gets its first spirit sponsor from Charles Woodson, one of the greatest football players ever.
It’s known for its quality and craftsmanship and reflects the same dedication and passion its founder showed throughout his career.
The new sponsorship is all thanks to the founder and the football legend who played for the Maize and Blue from 1995 to 1997, winning the Heisman Trophy and a national championship in the same year.
The whiskey will be visible in the stadium, and two specialty cocktails will be served in the premium club space.
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Brandon Carr is a digital content producer for ClickOnDetroit and has been with WDIV Local 4 since November 2021. Brandon is the 2015 Solomon Kinloch Humanitarian award recipient for Community Service.