"The Good Place" premiered Monday on NBC after four weeks of a social media initiative titled the “Do Good Challenge.”
This feel-good call to action, #TheGoodPlace, breathed humanity back into the world as they asked for posts displaying good deeds.
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The "Do Good Challenge" produced such tweets as:
Rollerskating with underprivileged kids may help get me into #TheGoodPlace" @robmackenna
Gathering school supplies 2 donate to help me into #TheGoodPlace" @DONALDBAIN
How about some #TheGoodPlace points for my 8yo who cleaned up the trash her classmates left behind” @scgirl_at_heart
These viewers and others like them connected with the comedy before its premiere as the social media challenge coincides with the show’s storyline. Viewers are getting a taste of how the main character, Eleanor Shellstrop, struggles to become a good person.
Eleanor Shellstrop (Kristen Bell) has entered the afterlife and due to a fortunate error, has escaped being sent to “the bad place” and enters “the good place” for a second chance.
After meeting her afterlife mentor, Shellstop realizes her mistakes and is determined to put the past behind her and learn what it takes to become a good person.
“The Good Place” was brought to life through the collaboration of executive producers Michael Schur (“Brooklyn Nine-Nine,” “Parks and Recreation” and "Master of None"), David Miner ("Brooklyn Nine-Nine" and "30 Rock"), Morgan Sackett (“Parks and Recreation” and “Veep”) and Drew Goddard (“The Martian” and “World War Z”).
These powerhouse producers have created this dynamic and witty comedy hoping to inspire good deeds along the way.
The show airs Thursday nights at 8:30.