🔒 ‘Going 4 It’: Dig through the WDIV archive featured in our documentary

Go 4 It logo. (WDIV)

We’re celebrating WDIV’s 75th anniversary in Detroit television with a treasure trove of classic station stories, specials, promos and interviews.

“Going 4 It,” the two-hour documentary on the rise of WDIV through the 70s, 80s and 90s, features some classic station segments and jingles, like the Go 4 It campaign, and more. We’ve collected some of our favorites for your viewing pleasure below.