Calling all whiskey lovers - the signature Jack and Coke drink will soon be made into a ready-to-drink premixed cocktail.
On Monday, Brown-Forman Corporation and The Coca-Cola Company announced the debut of the beverage and plan to launch the canned drink in Mexico this year, and eventually will be available in markets around the world.
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“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said CEO and President of Brown-Forman Corporation Lawson Whiting in a press release. “Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”
Cheers to our new relationship with @CocaColaCo! Together we are excited to announce the debut of @JackDaniels_US and @CocaCola. Learn more: https://t.co/PFHaiZ7SOf#JackandCoke pic.twitter.com/uMZ1D5lrXe
— Brown-Forman (@brownforman) June 13, 2022
The alcoholic beverage will have an ABV of 5%. According to a press release, a zero-sugar version will also be available.