DETROIT – The Stroh Brewery Company will once again brew beer in Detroit with the return of Stroh’s Bohemian-style Pilsner on August 22.
“Stroh’s is Detroit,” said Dan McHugh, CMO of Pabst Brewing Company. “By reintroducing Stroh’s Bohemian-style Pilsner and brewing in the city, we are tapping into the history and heritage of Stroh’s and the innovation and hard work of the people of Detroit.”
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Stroh’s beer was first brewed in Detroit in 1850. Stroh’s Bohemian-style Pilsner is a classic that earned the highest awards at the World’s Fair in Chicago in 1893. The new Stroh’s Bohemian-style Pilsner is inspired by a Stroh’s recipe from the late 1800s.
Stroh’s Bohemian will be brewed at Brew Detroit in Detroit’s Corktown neighborhood.
“The beer is a crisp, balanced pilsner with a floral aroma, subtle hop spice, and a rich, bready maltiness made from Saaz and Magnum hops and Vienna malt,” said brewmaster Greg Deuhs.
Stroh’s Bohemian-style Pilsner will be available in specially designed 12 oz. bottles and on draft in Michigan restaurants, bars, and retail stores.
Pabst Brewing Company, America’s largest independently-owned brewer, bought the Stroh’s brand in 1999.
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