One day shy of the November Nielsen ratings for Detroit (10/27-11/23), WDIV had first place finishes in key newscasts, afternoon programming, access (7-8 p.m.) and late night programming.
WDIV Local 4’s first place newscast finishes include:
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- Local 4 News First at 4 p.m. is No. 1 in the time period with a 4.8 household rating/12 household share beating both The Now Detroit (WXYZ 4 p.m.) (2.3 HH RTG/6 HH SHR) and Judge Judy (WJBK 4 p.m.) (3.4 HH RTG/9 HH SHR).
- Local 4 News at 5 p.m. continues its seven-year winning streak and is No. 1 in the time period with a 6.6 household rating/14 household share, beating both WXYZ (4.2 HH RTG/9 HH SHR) and WJBK (4.2 HH RTG/9 HH SHR). WDIV also wins across the board in the key demographics. WJBK continues to trend downward with steep declines, down almost 30 percent from last November’s ratings.
- Local 4 News at 6 p.m. is No. 1 in household ratings, with an 8.1 rating/16 share compared to WXYZ (5.7 HH RTG/11 HH SHR) and WJBK (3.7 HH RTG/7 HH SHR). Local 4 News at 6 p.m., Detroit’s undisputed No. 1 newscast, also showed double digit ratings increases over October, and is No. 1 across all key demographics.
- Local 4 News at 11 p.m., airing Monday through Sunday, is Detroit’s No. 1 Late News and beat WJBK’s 10 p.m. news with a 6.3 household rating/12 household share as compared to WXYZ (5.7 HH RTG/11 HH SHR) and WJBK 10pm (4.8 HH RTG/8 HH SHR) and WJBK 11 p.m. (3.6 HH RTG/7 HH SHR). WDIV is No. 1 across the key demographics as well. WJBK continues to experience declines; they are down 28 percent from last November’s ratings.
In other dayparts, WDIV’s Wheel of Fortune and Jeopardy! are No. 1 in the all-important access time period of 7-8 p.m., averaging an 8.0 HH RTG/14 SHR.
The Tonight Show with Jimmy Fallon remains Detroit’s Late Night programming leader.
In addition to being the home of Fall’s newest hit show, This is Us, NBC is also anchored by The Voice, Sunday Night Football, Chicago Fire, Law & Order: SVU, the cult favorite Superstore, Blindspot, Dateline NBC and more.
Topping off the November Sweeps wins, WDIV’s website, ClickOnDetroit.com, is metro Detroit’s No. 1 local TV media website (2016 comScore Year to Date).