DEARBORN, Mich. – When it comes to fast cars, we often think of men because we have been told for decades that car muscle means masculinity.
But in a new campaign for the Ford Mustang Mach-E, it’s women that Ford wants to appeal to.
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The carmaker has teamed up with ballerina Misty Copeland to kick things off. Copeland made history as the first Black woman to be a principal dancer at a prestigious dance company.
Together, Copeland and Ford have launched a social media challenge called the “Mustang Mach-E #ShowSomeMuscle” social media challenge.
The purpose is to encourage everyday women -- such as nurses, teachers, and mothers -- to share personal stories of perseverance and resilience amid the pandemic.
And then, to nominate other women in their lives to ”show some muscle.”
Participants could receive a limited-edition shirt created by artist Sydney James.
Ford says the challenge provides a platform for women in the workplace and at home to flex their muscles and shine a light on their resiliency and achievements.