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Ford temporarily stops taking online reservations for Bronco

Company allows customers to make reservations to purchase vehicle when available

Ford Motor Company has temporarily stopped accepting online reservations for its sought-after Bronco reboot.

The Dearborn-based automotive company has temporarily stopped taking reservations for the full-sized Bronco. Ford will only accept reservations through dealerships during this time.

Related: 2021 Ford Bronco heads to dealerships nationwide from Michigan Assembly Plant

Due to high demand and limited supply, the company has been accepting reservations for individuals interested in purchasing a Bronco when one becomes available.

Officials say the reservation pause is due, in part, to a website update, in addition to a supply issue that the company is having with the vehicle’s hard-top roof.

The online system is expected to be back up and running in October, which is also when reservations for the 2022 Ford Bronco will begin.


Related: Ford delays office return for remote employees as pandemic persists


About the Author
Cassidy Johncox headshot

Cassidy Johncox is a senior digital news editor covering stories across the spectrum, with a special focus on politics and community issues.

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