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‘Shrinkflation’ is having shoppers pay more for less

As everything costs keep going up, companies have been quietly making items smaller.

It doesn’t matter where you are shopping. Take a close look at the fine print. Quantity is getting smaller, but prices are the same or getting higher.

For the full report, check out the Help Me Hank story in the video player above.


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About the Authors
Hank Winchester headshot

Hank Winchester is Local 4’s Consumer Investigative Reporter and the head of WDIV’s “Help Me Hank” Consumer Unit. Hank works to solve consumer complaints, reveal important recalls and track down thieves who have ripped off people in our community.

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