Stroh’s is celebrating 240 years by bringing its classic logo and beer on draft back to Detroit.
The brewing company announced Wednesday that it is bringing its 1987 packaging to life.
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“Detroit has so much love for this beer, and most locals say ‘Stroh’s is spoken here.’ In celebration of over 240 years of rich brewing history, we return Stroh’s for the first time to draft,” said Adam Powers, associate marketing manager for Stroh’s Beer. “Cheers to the years ahead, so crack open a Stroh’s beer and celebrate with friends and family.”
While bringing back the classic look, the pioneer beer brand will be returning to Detroit taps after a two-decade hiatus. Currently brewed in Milwaukee after joining the Pabst Brewing Company, 12 oz bottles, 12 oz cans and ½ BBL Kegs will soon be available in Michigan and the Midwest. The company also notes that Stroh’s Light will also be available in 12 oz cans.
In addition to the rebranding back to the classic logo and making its way back to Michigan bars, Detroit artist Shingo Brown worked with Stroh’s to design limited edition t-shirts in honor of the comeback.
We’ve been here for just about half as long as Detroit has even been Detroit. That means that we’ve seen a lot of things happen in this city. Lots of change, both good and bad. Detroit has taken a handful of punches over the years. And so have we. Detroit has always gotten back up. And so have we.
End of story.
Stroh's Beer