DETROIT – The DEA is warning parents about drugs like “Rainbow fentanyl,” which has been trending nationwide.
During a news conference Wednesday in Detroit, the DEA announced the phase three results of its “One Pill Can Kill” campaign.
“Over that four-month period, we seized approximately 10 million fake pills and almost a thousand pounds of powdered fentanyl nationwide,” Special Agent in Charge of the Detroit Field Division Orville Greene said.
During the news conference, Greene discussed cartels’ tactics to target youth.
He said during phase three of the enforcement campaign. There were 129 cases where the traffickers used social media to distribute drugs. Emojis are a common way to communicate about drugs on social media.
Below are decoded emoji sentences that are commonly used to discuss prescription drugs.
“It’s a marketing ploy. Where are the folks you’re trying to reach? Where is your demographic?" Greene said. “You’re looking at a younger demographic."
“Rainbow fentanyl,” referring to brightly colored pills or powders is another example.
Greene said the DEA seized rainbow fentanyl in Southeast Michigan a few months ago. Due to the ongoing investigation, he couldn’t disclose any additional information, including the city where the drugs were seized.
The DEA encourages parents to have conversations about the dangers of pills at an early age. Greene gave his own example of how he approached the topic with his six-year-old daughter.
“She wanted to know why (I was on the news), and I had a conversation with her about rainbow fentanyl, as in-depth as you can get with a six-year-old, and I told her it’s not good, it’s bad.”
Below is a fact sheet from the DEA about fake fentanyl pills.