Savage X Fenty, Rihanna’s clothing line, is opening its first Detroit store in 2023.
The company announced its new location will be at 1442 Woodward, a building owned by Bedrock, with plans to open in 2023. The space is next door to Cornerstone Barrel House and on the same block as the Shinola Hotel in Downtown Detroit.
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Savage X Fenty, a global fashion company, is a joint venture between Rihanna and TechStyle Fashion Group that was first launched in 2018. The brand is valued at more than $1 billion.
Savage X Fenty offers everyday essentials and more provocative pieces, men’s underwear and sleepwear, to elevated loungewear and sportswear.
“We want to make people look good and feel good,” explains Rihanna, who approaches Savage X Fenty with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it.”