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Value fashion retailer to open first Michigan location in September

Ireland-based chain expands into Metro Detroit

Shoppers leave the Primark store, Saturday, Dec. 10, 2022, at Downtown Crossing in Boston. (AP Photo/Michael Dwyer) (Michael Dwyer, Copyright 2022 The Associated Press. All rights reserved)

An international retail chain is opening its first Michigan location this September.

Primark, an Ireland-based fashion retailer, will open its newest store at Great Lakes Crossing Outlets in Auburn Hills, Michigan on Thursday, September 12.

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The 36,600 square foot space will offer clothing, homewares and beauty products.

“Entering the state of Michigan is an exciting step for us at Primark and we’re already feeling the love – or Primania – from the community as we build our store team and educate those new to the brand on all we offer,” said Kevin Tulip, President of Primark US. “The folks in and around The Motor City have welcomed us with open arms and we can’t wait to return the favor as we gear up for opening day!”

Beginning Thursday, September 12 at 11 a.m. ET, Primark will kick off an opening weekend filled with fun for the whole family. Shoppers can line up to be greeted with a live DJ spinning tracks, giveaways and local treats, first come first served.


About the Author
Ken Haddad headshot

Ken Haddad has proudly been with WDIV/ClickOnDetroit since 2013. He also authors the Morning Report Newsletter and various other newsletters, and helps lead the WDIV Insider team. He's a big sports fan and is constantly sipping Lions Kool-Aid.

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