DETROIT – The Quick Lane Bowl is no more. The college football bowl game at Ford Field in Detroit has a new title sponsor.
The 2024 version of the bowl will now be called the GameAbove Sports Bowl. It’ll be played at 2 p.m. Dec. 26.
GameAbove Sports is a sports company focused on business development, strategic investments, and empowering athletes.
The game features a Big Ten team against a Mid-American Conference team.
Tickets for the game go on sale at 10 a.m. Oct. 16, 2024, for $29 apiece.
“We are thrilled to align ourselves with such a wonderful sports event and part of the college bowl season,” said TJ Lang, a Detroit Lions radio broadcaster and ambassador for GameAbove. “This partnership reflects GameAbove’s mission and dedication to sports, while showcasing and creating opportunities for the next generation of athletes. This also expands GameAbove’s presence in Detroit. As a group, we’ve been fortunate to contribute to various academic, wellness and sports initiatives across the region. We’re just as excited about the community outreach tied to this bowl game as to what will take place on the field on Dec. 26.”
“We are excited to help GameAbove Sports expand throughout the city of Detroit with this new era of our bowl game,” said Brad Michaels, Detroit Lions executive director of bowl game & events. “In a city that is extremely dedicated to football, it is an inspiring time to introduce new elements to the college football post-season bowl experience through this new partnership.”
