DETROIT – WDIV finishes first in key newscasts, afternoon programming, access (7-8 p.m.) and late night programming in the February Nielsen ratings for Detroit (1/29/15 - 2/25/15). Further, most of NBC/Local 4's newscasts have increased consistently compared to last month. NBC/Local 4 beat WXYZ at 6 a.m., securing a solid 2nd place spot in the a.m. time period.
WDIV Local 4's first place newscast finishes include:
• Local 4 News First at 4 p.m. is #1 in the time period with a 6.5 household rating/15 share beating both The Now Detroit (WXYZ 4 p.m.) (2.8 RTG/6 SHR) and Judge Judy (4 p.m. WJBK) (3.6 RTG/8 SHR). In addition, Local 4's 4 p.m. news wins in every key demographic.
• Local 4 News at 5 p.m. continues its five year winning streak and is #1 in the time period with a 7.0 household rating/14 share, beating both WXYZ (5.9 HH RTG/12 SHR) and WJBK (5.0 HH RTG/10 SHR).
• Local 4 News at 6 p.m. is #1 in household ratings, garnering an 8.4 rating/16 share compared to WXYZ (7.9 RTG/15 SHR) and WJBK (4.7 RTG/9 SHR). Additionally, Local 4's 6 p.m. news won in every key demographic— securing its place as Detroit's undisputed #1 newscast across the board.
• Local 4 News at 11 p.m. is Detroit's #1 Late News and beat WJBK's 10 p.m. News with a 7.7 HH RTG/14 share (compared to WXYZ 7.3 RTG/14 SHR, WJBK 10pm 6.5 RTG/11 HH SHR and WJBK 11 p.m., M-F, 4.2 RTG/8 SHR). Local 4's 11 p.m. news wins in every key demographic.
Local 4 News Today (M-F 6-7 a.m.), anchored by Rhonda Walker, Evrod Cassimy, Brandon Roux and Ashlee Baracy beat WXYZ with a 1.9/13 (in both Adults and Women 25-54). In addition, Local 4's morning newscast increased by 6% in both Adults and Women 25-54 over January 2015.
In other day parts, WDIV's Wheel of Fortune and Jeopardy! are #1 in the all-important access time period of 7-8 p.m., averaging a 9.3 HH RTG/15 SHR and winning in every key demographic.
The Tonight Show with Jimmy Fallon is a solid #1 in every key demographic, garnering a 4.7 HH RTG/11 HH SHR.
In addition to The Voice, NBC is anchored by The Blacklist, Chicago Fire, Law & Order SVU, Chicago P.D., and the successful Dateline NBC and more.
Along with scoring major February sweeps wins, WDIV's website, ClickOnDetroit.com, is metro Detroit's #1 Local TV media website (Jan 2015 ComScore). Since the beginning of the year ClickOnDetroit had nearly 77.9 million views, 26.9 million visits and 6.4 million users.