One day shy of the end of the November Nielsen ratings for Detroit (10/29 -11/25), WDIV had first place finishes in key newscasts, afternoon programming, access (7-8 p.m.) and late night programming. Further, Local 4 News Today at 6 a.m. is #2 in Adults 25-54.
WDIV Local 4’s first place newscast finishes include:
• Local 4 News First at 4 p.m. is #1 in the time period with a 5.1 household rating/13 household share beating both The Now Detroit (WXYZ 4 p.m.) (2.6 RTG/6 HH SHR) and Judge Judy (WJBK 4 p.m.) (4.3 HH RTG/11 HH SHR). In addition, WDIV experienced double digit ratings growth over its October delivery across all demographics.
• Local 4 News at 5 p.m. continues its six year winning streak and is #1 in the time period with a 7.4 household rating/15 share, beating both WXYZ (5.2 HH RTG/11 HH SHR) and WJBK (5.4 HH RTG/11 HH SHR). WDIV saw ratings increases across all demographics ranging from 14% to 25% over October.
• Local 4 News at 6 p.m. is #1 in household ratings, garnering a 8.2 rating/15 share compared to WXYZ (6.7 HH RTG/12 HH SHR) and WJBK (5.3 HH RTG/10 HH SHR). Local 4 News at 6 p.m., Detroit’s undisputed #1 newscast, also showed double digit ratings increases over October.
• Local 4 News at 11 p.m. is Detroit’s #1 Late News and beat WJBK’s 10 p.m. news with a 7.2 household rating/14 household share as compared to WXYZ (6.6 HH RTG/13 HH SHR) and WJBK 10 p.m. (6.6 HH RTG/11 HH SHR) and WJBK 11 p.m. (4.3 HH RTG/8 HH SHR).
Local 4 News Today (M-F 6-7 a.m.), anchored by Rhonda Walker, Evrod Cassimy, Brandon Roux and Kim DeGiulio is #2 in the key Adults 25-54.
In other day parts, WDIV’s Wheel of Fortune and Jeopardy! are #1 in the all-important access time period of 7-8 p.m., averaging an 8.0 HH RTG/14 HH SHR.
The Tonight Show with Jimmy Fallon garnered a 4.1 HH RTG/10 HH SHR. He is Detroit’s Late Night programming leader.
In addition to being the home of Fall’s newest hit show, Blindspot, NBC is also anchored by The Voice, Sunday Night Football, Chicago Fire, Chicago P.D., and the newest installment, Chicago Med, along with The Blacklist, Dateline NBC and more.
On top of the November Sweeps wins, WDIV’s website, ClickOnDetroit.com, is metro Detroit’s #1 TV media website (ComScore Oct. 2015).