DETROIT – WDIV nets first place finishes in key newscasts, afternoon programming, access (7-8 p.m.) and late night programming in the February Nielsen ratings for Detroit (2/4 - 3/2).Â
Further, Local 4 News Today at 6 a.m. is a strong #2 in Women 25-54.
WDIV Local 4’s first place newscast finishes include:
Local 4 News First at 4 p.m. is #1 in the time period with a 5.3 household rating/13 household share beating both The Now Detroit (WXYZ 4 p.m.) (2.4 HH RTG/6 HH SHR) and Judge Judy (WJBK 4 p.m.) (4.3 HH RTG/11 HH SHR).
Local 4 News at 5 p.m. continues its six year winning streak and is #1 in the time period with a 7.0 household rating/15 share, beating both WXYZ (4.1 HH RTG/8 HH SHR) and WJBK (5.0 HH RTG/10 HH SHR). WDIV experienced double digit ratings growth over its November 2015 delivery in both Adults 25-54 (up 17%) and in Women 25-54 (up 15%). Conversely, WJBK experienced significant ratings erosion, down 19% in the A25-54 rating and down 26% in the Women 25-54 ratings, as compared to November 2015.
Local 4 News at 6 p.m. is #1 in household ratings, garnering an 8.0 rating/15 share compared to WXYZ (5.8 HH RTG/11 HH SHR) and WJBK (4.9 HH RTG/9 HH SHR). Local 4 News at 6 p.m., Detroit’s undisputed #1 newscast, wins in every key demographic as well, experiencing ratings and share growth ranging from 7-14%. Conversely, WJBK saw substantial erosion in their ratings from November, down 20% in the A25-54 RTG and down 26% in the W25-54 RTG.
 Local 4 News at 11p.m. is Detroit’s #1 Late News and beat WJBK’s 10 p.m. news with a 7.0 household rating/14 household share as compared to WXYZ (5.6 HH RTG/11 HH SHR) and WJBK 10 p.m. (6.1 HH RTG/10 HH SHR) and WJBK 11 p.m. (6.6 HH RTG/11 HH SHR).
Local 4 News Today (M-F 6-7a.m.), anchored by Rhonda Walker, Evrod Cassimy, Brandon Roux and Kim DeGiulio beats WXYZ in the key Women 25-54 demographic, finishing February with a 2.4 (W25-54 RTG/15 W25-54 SHR).
In other dayparts, WDIV’s Wheel of Fortune and Jeopardy! are #1 across all key demographics in the all-important access time period of 7-8 p.m., averaging an 8.1 HH RTG/14 SHR.
The Tonight Show with Jimmy Fallon is #1 in the 11:35 p.m. time period, beating ABC’s Jimmy Kimmel by 36%.
In addition to being the home of Fall’s newest hit show, Blindspot, NBC is also anchored by The Voice, Chicago Fire, Chicago P.D., and the newest installment, Chicago Med, along with The Blacklist, Dateline NBC and more.
To cap off the February Sweeps wins, WDIV’s website, ClickOnDetroit.com, is metro Detroit’s #1 TV media website (ComScore Jan. 2016).