TVNewsCheck today named Graham Media Group as its Station Group of the Year for 2021, recognizing its early and aggressive strategy in content and platform experimentation with a view to longevity in a rapidly-changing industry.
Led by Emily Barr and privately owned by the Graham family, Graham Media was early to recognize the importance of emerging platforms in cultivating new generations of viewers, along with aggressively pursuing vital audience data and revenue there.
“Graham Media has long demonstrated a fearlessness in experimentation from the presentation of its news content to the platforms on which it iterates,” said TVNewsCheck Editor Michael Depp. “Emily Barr’s leadership embodies the recognition of tectonic changes in the industry, the embrace of innovation to meet those changes and the smart entrepreneur’s instinct to pivot quickly around both successes and failures.”
Depp continued: “Graham’s pioneering work in streaming news content and its exploration of a viewer membership scheme are only the most recent proof of the company’s fundamental understanding that it must adapt to fundamentally changing audience habits and sensibilities. And the company’s independent streak amid the enormous pressures of a consolidating industry compels respect in its tenacity.”
Graham Media Group is the eighth recipient of the Station Group of the Year honor. The past honorees are NBCUniversal Local (2020), Nexstar (2019), Fox Owned Stations (2018), E.W. Scripps (2017), Gray Television (2016), Raycom (2015) and Sinclair Broadcast Group (2014).