Ahead of the 2020 presidential election, the firm developed a new process for “polling” the public that relies on digital interactions. Using artificial intelligence on social media, Ad Victory tracks races across the U.S. by logging online enthusiasm or opposition shown for candidates. In fact, the consulting firm observed that attitudes toward the candidates actually positioned James ahead of Peters by 10 points. The firm also believes that the presidential race between Joe Biden and Donald Trump is closer than what polls are suggesting. On Sunday, President Trump will hold a rally in Washington Township at Total Sports Park.