The Amazon Fresh grocery store opens in London, Thursday March 4, 2021, where a sign explains for shoppers to pick up items and walk out of the store, contactless, without the need for a till.
Customers will scan a QR code on their way into the store, with cameras and technology identifying the items that shoppers take from the shelves and their account automatically paid.
Shoppers use a smartphone app to scan a QR code so they can enter the store.
Amazon already operates 26 cashier-free convenience stores in the U.S. under the Amazon Go brand and two larger supermarkets called Amazon Go Grocery.
As part of its U.K. launch, Amazon also unveiled its new private label food brand, by Amazon.