The holiday shopping season is underway, and this year small businesses have less time to capitalize on the busy shopping period.

Rebel Nell is a jewelry company that turns crumbled graffiti into beautiful necklaces, earrings, and more.

DETROIT – The founder of a Detroit company has come up with a simple and affordable way to bring more attention to businesses that are run by women. People pay $35 for a book with coupons for more than 35 Detroit small businesses that are all owned by women. She came up with the idea to sell the coupon books to support these businesses. READ: Detroit company Rebel Nell working to empower women through jewelry“What it is is making so many people aware of the amount of talented, incredible women-owned businesses here in Detroit and how can we support and uplift them,” she said. She and so many other female-owned businesses in Detroit had to prove they’re as tough as the city they work in.

Back in 2014, we sat down with Amy Peterson and Diana Russell of rebel Nell, the Detroit centric jewelry company that uses graffiti to make beautiful jewelry. What resonated with me is their mission to provide employment opportunities for underserved women in Detroit, many of whom are homeless. Watch the story above. For more information Rebel Nell, visit their website here. More: Heart of Detroit stories

It covers our buildings and streets all across metro Detroit but two entrepreneurs have discovered a way to use its beauty. Peterson and Russell create the works of art alongside women they hire from area homeless shelters. "With graffiti rings?" "Graffiti rings," said Russell. Turning scraps of graffiti into wearable art, the ladies of Rebel Nell are designing with their city in mind in the heart of Detroit.