INSIDER
Aunt Jemima brand gets a new name: Pearl Milling Company
Read full article: Aunt Jemima brand gets a new name: Pearl Milling CompanyThis image provided by PepsiCo, Inc., shows Quaker Oats' Pearl Milling Company brand pancake mix and syrup, formerly the Aunt Jemima brand. Aunt Jemima products will continue to be sold until June 2021, when the packaging will officially change over. Quaker Oats said Tuesday that its Aunt Jemima brand pancake mix and syrup will be renamed Pearl Milling Company. Aunt Jemima products will continue to be sold until June, when the packaging will officially change over. Quaker said it is also donating $1 million to groups that empower Black women and girls as part of the Pearl Milling Company rollout.
Mars drops Uncle Ben's, reveals new name for rice brand
Read full article: Mars drops Uncle Ben's, reveals new name for rice brandThe Uncle Ben's rice brand is getting a new name: Ben's Original. (Mars via AP)NEW YORK – The Uncle Ben's rice brand is getting a new name: Ben's Original. Mars had announced in the summer that the Uncle Ben's brand would “evolve.”Since the 1940s, the rice boxes have featured a white-haired Black man, sometimes with a bow tie, an image critics say evokes servitude. In a short-lived 2007 marketing campaign, the company elevated Uncle Ben to chairman of a rice company. It also is planning a $2.5 million investment in nutritional and education programs for students in Greenville, Mississippi, the majority African-American city where the rice brand has been produced for more than 40 years.
After 130 years, Aunt Jemima will vanish from packaging
Read full article: After 130 years, Aunt Jemima will vanish from packagingNEW YORK (AP) After more than 130 years, Aunt Jemima is being removed from packaging for syrup and pancake mix. Quaker Oats company is changing the name and marketing image of the 131-year-old Aunt Jemima pancake mix and syrup. The new packaging will hit shelves by the fourth quarter of 2020. We recognize Aunt Jemimas origins are based on a racial stereotype. Activists and consumers are demanding that companies take a stand against racial injustice or stand to lose their business.
Aunt Jemima brand retired by Quaker due to racial stereotype
Read full article: Aunt Jemima brand retired by Quaker due to racial stereotypeA box of Aunt Jemima pancake mix sits on a stovetop Wednesday, June 17, 2020, in Harrison, N.Y. Pepsico is changing the name and marketing image of its Aunt Jemima pancake mix and syrup, according to media reports. A spokeswoman for Pepsico-owned Quaker Oats Company told AdWeek that it recognized Aunt Jemimas origins are based on a racial stereotype and that the 131-year-old name and image would be replaced on products and advertising by the fourth quarter of 2020. Quaker did not say what the name would be changed to. (AP Photo/Courtney Dittmar)NEW YORK Quaker Oats is retiring the 131-year-old Aunt Jemima brand, saying the company recognizes the character's origins are based on a racial stereotype.Quaker, which is owned by PepsiCo, said it's overhauled pancake mix and syrup will hit shelves by the fourth quarter of 2020. We recognize Aunt Jemimas origins are based on a racial stereotype," said Kristin Kroepfl of Quaker Foods North America.