DETROIT – A mega-designer brand is getting some much-needed schooling from Detroit high school students. After a slip-up caused a storm of bad publicity, Gucci partnered with Cass Technical High School for a long-lasting relationship that will change cultural perceptions. In the spring of 2019, the luxury brand Gucci released a sweater that received backlash over its use of blackface. During this time, Gucci looked at Cass Tech in Detroit. AdIt turned into an opportunity for both Gucci and Cass Tech as meetings with students and collaborations have continued through the pandemic.