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GM boosts ad spending with Black-owned media in wake of racism allegations
Read full article: GM boosts ad spending with Black-owned media in wake of racism allegationsGM has committed to increase ad spending from half a percent of the billions spent every year to 2% this year, 4% percent in 2022 and 8% by 2025.
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GM responds to allegations of racism
Read full article: GM responds to allegations of racismDETROIT โ GM is responding to allegations of racism that were printed in a full-page advertisement in Sundayโs Detroit Free Press. The advertisement accuses GM CEO Mary Barra of consistently refusing to meet with several Black-owned media companies. Detroiter Byron Allen is asking GM to allocate at least 5% of its advertising budget to go toward Black-owned media companies. The ad claims less than 1% of GMโs marketing budget goes toward Black-owned media companies. GMThe automaker cited its work with HBCUs, its partnership with National Association Of Black Owned Broadcasters and AIMM.
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Comcast, Byron Allen end racial discrimination dispute
Read full article: Comcast, Byron Allen end racial discrimination disputeComcast settled a long-running a long-running racial discrimination dispute with black media mogul Byron Allen, agreeing to add three of Allen's channels to its cable packages. Allen sued Comcast for $20 billion in 2015 for refusing to carry seven of his networks, saying it was because of his race. The case made it to the Supreme Court, which in Marc h reversed a lower court ruling in favor of Allen. The Supreme Court said Allen had to show race was the decisive factor in Comcast's decision not to offer him a contract, not one of several factors. Comcast said it would put the full weight of our companys media resources behind highlighting Black voices and Black stories.