INSIDER
GM boosts ad spending with Black-owned media in wake of racism allegations
Read full article: GM boosts ad spending with Black-owned media in wake of racism allegationsGM has committed to increase ad spending from half a percent of the billions spent every year to 2% this year, 4% percent in 2022 and 8% by 2025.
GM responds to allegations of racism
Read full article: GM responds to allegations of racismDETROIT – GM is responding to allegations of racism that were printed in a full-page advertisement in Sunday’s Detroit Free Press. The advertisement accuses GM CEO Mary Barra of consistently refusing to meet with several Black-owned media companies. Detroiter Byron Allen is asking GM to allocate at least 5% of its advertising budget to go toward Black-owned media companies. The ad claims less than 1% of GM’s marketing budget goes toward Black-owned media companies. GMThe automaker cited its work with HBCUs, its partnership with National Association Of Black Owned Broadcasters and AIMM.
Comcast, Byron Allen end racial discrimination dispute
Read full article: Comcast, Byron Allen end racial discrimination disputeComcast settled a long-running a long-running racial discrimination dispute with black media mogul Byron Allen, agreeing to add three of Allen's channels to its cable packages. Allen sued Comcast for $20 billion in 2015 for refusing to carry seven of his networks, saying it was because of his race. The case made it to the Supreme Court, which in Marc h reversed a lower court ruling in favor of Allen. The Supreme Court said Allen had to show race was the decisive factor in Comcast's decision not to offer him a contract, not one of several factors. Comcast said it would put the full weight of our companys media resources behind highlighting Black voices and Black stories.