To you, this might look like a simple construction site seen in the video above, workers and their vehicles and equipment sitting out unsupervised on a chilly, sunny afternoon.

Meredith Bruckner interviews Elisabeth Michel and Ann Duong, co-founders of Canopy, a startup that helps streamline life's most difficult talk: End of life wishes.

ANN ARBOR - It's life's toughest talk: End of life wishes. Canopy is currently in its beta phase and is housed at Ann Arbor SPARK. This story was sponsored by Ann Arbor SPARK. About Ann Arbor SPARKAnn Arbor SPARK, a nonprofit organization, is advancing the region by encouraging and supporting business acceleration, attraction and retention. Ann Arbor SPARK collaborates with business, academic, government and community investor partners.

Drew Angerer/Getty Images(CNN) - The CEO of the world's biggest cannabis company is on what might be termed an "everyone calm down" tour this week. "We have been in construction for 70 months," Zekulin said. (Even after the recent tumble, the company remains the biggest publicly traded cannabis firm by market cap at $9.2 billion, however.) A big test for Canopy comes this winter when Canada allows for the sale of consumable products such as cannabis chocolates and vapes. "But for their story and for investor enthusiasm, they have to come out well in this market," Carter said.

The Canadian cultivator, manufacturer and seller of cannabis products, however, soon would become a company in flux. On Wednesday, Linton told CNN he was fired. Linton told CNN on Wednesday he had fallen out of favor with the company's board, which now includes four directors installed by Constellation. "This is a longer-term industry," said Bethany Gomez, managing director of Brightfield Group, a Chicago-based firm that researches and analyzes the cannabis industry. As such, Canada's recreational cannabis market does not resemble the adult-use states on the other side of its southern border.