Discovery is joining the increasingly crowded streaming fray with its own reality-focused service Discovery Plus that will include shows from the Food Network, HGTV, TLC and its other networks. By comparison, the ad-free Disney Plus costs $7 a month and Netflix' most popular plan costs $14 a month. Discovery CEO David Zaslav first announced the streaming service in late 2019, but did not provide details until now. Discovery Plus joins a slew of new streaming services started to challenge traditional TV providers and dominant streaming services like Hulu and Netflix over the past year, including Disney Plus, Apple TV Plus, HBO Max and Comcast’s Peacock service. The service will role out in 25 countries in 2021 including Italy, Spain, U.K. and Ireland as well as India.