FILE - In this Thursday, Sept. 20, 2018 file photo, Carlo Capasa, head of the National Chamber of Italian Fashion, attends the Fendi women's 2019 Spring-Summer fashion show, during the Fashion Week in Milan, Italy.
Italys fashion chamber opens the first Milan Fashion Week on Friday with no VIPS populating runway front rows, as the reality of the persistent virus resurgence in Italy has forced an all-digital, no physical week of menswear previews.
The National Fashion Chamber maintained a live element during the July and September fashion weeks in Milan.
The organizers of Paris Fashion Week plan to hold audience-free men’s and haute couture shows later this month.
The Italian fashion chamber found that 45 million people streamed Milan Fashion Week shows in September, a number that Capasa said was beyond his wildest dreams a year ago.