DETROIT Over the past 24 hours, the automotive world buzzed with the Ford Broncos rebirth. PHOTOS: Ford unveils design of new 2021 Bronco FamilyBut the Bronco was actually a constant buzz for 24 years inside the glass house that made Monday nights reveal a reality. Many inside the Ford world headquarters mourned and set up a quiet lobbying operation to try to bring it back. Leadership literally told us to stop using the B word, Grueber said. Grueber and his underground friends realized the Bronco could ride on the Ranger platform and could fill out the plant.