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New GM logo debuts atop Ren Cen in Detroit
Read full article: New GM logo debuts atop Ren Cen in DetroitDETROIT – General Motors has a new logo atop the Renaissance Center in Detroit. Read more: New campaign, and logo, for GM in a bid to electrify imageGeneral Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as clean vehicle company, rather than a builder of gas-powered pickups and SUVs. GM said the industry has reached a history-changing inflection point for mass adoption of electric vehicles. The campaign comes as stock market investors are enthralled with companies that make electric vehicles. Related: From the vault: 1973 special on Detroit Renaissance CenterAutomotive topic pages