INSIDER
CES 2024 is upon us. Here's what to expect from this year's annual show of all-things tech
Read full article: CES 2024 is upon us. Here's what to expect from this year's annual show of all-things techCES, the Consumer Technology Association’s annual show of all-things tech, is kicking off in Las Vegas this week.
Microsoft ousts rivals from CES marquee as show moves online
Read full article: Microsoft ousts rivals from CES marquee as show moves onlineFILE - This April 12, 2016 file photo shows the Microsoft logo in Issy-les-Moulineaux, outside Paris, France. Microsoft took five hours to resolve a major outage of its workplace applications on Monday, but has not clarified what caused the outage. (AP Photo/Michel Euler, File)This week, Microsoft had a big test on its hands — how to help transform the world's biggest gadget show into an online-only event. At times, it was hard to pretend this year's virtual CES was a live event. “We talked to all the leading tech companies,” said Jean Foster, CTA’s senior vice president of marketing and communications.
Meet the online gadget show, a hall of mirrors to the future
Read full article: Meet the online gadget show, a hall of mirrors to the futureFILE - In this Jan. 7, 2020 file photo, crowds enter the convention center on the first day of the CES tech show, in Las Vegas. Every January, huge crowds descend on Las Vegas for the CES gadget show, an extravaganza of tech and glitz intended to set the tone for the coming year in consumer technology. Yes, that means everyone can still get a glimpse of the future, but only by via technology of the future — aka video streams and chat. The company already has an online demo at its own website, and doesn't see the point of additional investment. So they are adjusting to meetings at CES the same way they've adjusted to meetings during the pandemic, by going virtual.