Later this month the company will introduce two new off-road vehicles, a Ranger pickup-sized Bronco that will come in two- and four-door versions, and the smaller Escape-sized Bronco Sport, both aimed at taking sales from Fiat Chryslers top brand. Although the new Broncos will share some parts with other Ford vehicles, theyve got beefed up suspensions and were designed for off-road use, the company said. Specific details of the vehicles wont be released until the July 13 event. If the Bronco is able to dent sales of the Grand Cherokee, it probably wont be for long, Kelleher said. She said the coronavirus pandemic may increase the size of the market for off-road vehicles with more people now opting to take road trips and travel outdoors by vehicle.

This photo provided by Ford Motor Co. shows a 1967 Ford Bronco T67-515. Ford is reviving the Bronco SUV brand in an effort to cash in on the rugged U.S. off-road vehicle market now owned by Jeep. Ford believes the Bronco name will evoke good memories from its off-road heritage during a three-decade run that ended in 1996. Now Ford is reviving the Bronco brand name in an effort to take a slice. Although the new Broncos will share some parts with other Ford vehicles, theyve got beefed up suspensions and were designed for off-road use, the company said.