The team said the UWM logo will be on the team’s home, away, and practice helmets during the entirety of the 2021 season. UWM named exclusive mortgage partner of #RedWings & Little Caesars Arena; Will feature branding on Red Wings' player helmets, along with on-ice logos, in-arena signage, and extensive digital branding. More » https://t.co/FARpkdVjH7 pic.twitter.com/S4yLU8EEda — Detroit Red Wings (@DetroitRedWings) January 4, 2021The UWM logo will replace the “Detroit Red Wings” woodmark that has been on the helmets for decades. UWM will also have a sponsored presence on the Detroit Red Wings Radio Network.”Helmet ads have been resisted for years by NHL teams, the league, the players, and yes, the fans. The American Hockey League (AHL), where Red Wings affiliate the Grand Rapids Griffins play, has been allowing such helmet ads for years.