ROYAL OAK, Mich. A Royal Oak business owner who was heavily criticized for his initial response to employees wearing Black Lives Matter messages said he learned from the experience and supports the message. The Black Lives Matter movement is sparking conversations about race across the country, including in the corporate world. The first was in response to rumors Holiday Market had fired two workers for wearing Black Lives Matters messages on their uniforms. The first post was mostly to define what really happened, and the second post defined who we are, Violante said. In his second post, Violante wrote, Holiday Market stands firmly in the truth that Black Lives Matter.