The new Huawei Mate 40 Pro smartphone is held for a photo, in London, Wednesday Oct. 21, 2020.
Huawei, has unveiled its Mate 40 line of phones, Thursday Oct. 22, 2020, a product release that comes at a crucial moment for the company.
The Mate 40 could be the last one powered by the company's homegrown Kirin chipsets because of U.S. restrictions in May barring non-American companies from using U.S. technology in manufacturing without a license.
โThis is a major challenge to Huawei and itโs really losing its market outside of China,โ said Mo Jia, an analyst at independent research firm Canalys.
Huawei phones are not widely available in the U.S., but theyโre sold in Europe, the Middle East and Asia.