New Orleans Pelicans guard Jrue Holiday and his wife Lauren recently launched the Jrue and Lauren Holiday Social Justice Impact Fund, which is funded by the rest of Holidays checks from the NBA. With Holiday expected to receive up to $5 million during the remainder of the NBA season, he has dedicated the funds to black-owned businesses, black and brown organizations and historically black colleges and universities. Up to $1.5 million in Los Angeles and Compton which is where Jrue and the Holiday family is from. $500,000 to colleges and universities which includes historically Black colleges and universities. The Holidays garnered inspiration from the recent Black Lives Matter protests and racial injustices that occurred to provide this resource for Black and Brown communities.