MARTINSVILLE, Va. – Tuesday night's down-to-the-wire Sugar Bowl victory for the University Michigan was quite sweet for Michigan International Speedway president Roger Curtis, but a bit sour for Martinsville Speedway president Clay Campbell.
The game was a nail-biter to the very end, and while I'm obviously pleased Michigan won, it was a thrilling game for fans of both teams."
The bet was simple: if the Hokies won, Curtis would have travelled to Martinsville to serve the Famous Martinsville Speedway Hotdog® to media.
If Michigan won, Campbell would visit MIS to serve the Coney Dogs to the press.
Founded in 1947 by the late H.Clay Earles, Martinsville Speedway is the only track remaining on the NASCAR Sprint Cup circuit that hosted an event in the series' inaugural year, 1949.