STERLING HEIGHTS, Mich. – Out of the Box Ventures, the company that bought Lakeside Mall last year, announced that it will be reducing rent for tenants during the coronavirus (COVID-19) pandemic. Their success is our success,” said Ophir Sternberg, founder and CEO of Out of Box. This rent reduction is not a loan or promissory note, but rather a partial rent forgiveness. RELATED: Michigan mall owner Taubman requires tenants to pay rent amid closures“We have committed to solely cover our costs, charge tenants the minimum rent possible, and pass along any additional savings that may be available from public or private entities,” Sternberg said. It also owns properties across the country.