DETROIT, MICHIGAN - FEBRUARY 01: View of the Detroit Red Wings center ice logo during a game against the Toronto Maple Leafs at Little Caesars Arena on February 01, 2019 in Detroit, Michigan. (Photo by Gregory Shamus/Getty Images)DETROIT – The Detroit Red Wings announced Tuesday a new partnership with PointsBet, a sportsbook operator. The NHL club said this sports betting partnership will “enhance fan engagement and game-day excitement.”Sports & Social Detroit at Little Caesars Arena will be rebranded as the PointsBet Sports Bar. As part of that deal, PointsBet will have branding at Comerica Park and will be featured on the Detroit Tigers Radio Network. More: Detroit Red Wings news

DETROIT The Detroit Tigers became the first Major League Baseball team to reach a deal with a sports gambling company, announcing a multiyear partnership Thursday with PointsBet. Detroit said the agreement will enhance fan engagement and game-day excitement by providing access to unique experiences, content, promotions and more, in and around Comerica Park.PointsBet operates in rare space within the industry by owning our technology environment from end to end, which allows us to be extremely nimble on product innovation and personalized offerings to complement our apps market-leading speed," PointsBet USA chief executive officer Johnny Aitken said in a statement. As part of the deal, PointsBet will have branding at Comerica Park and will be featured on the Detroit Tigers Radio Network. Related: Michigan Gaming Control Board now accepting online gaming operator, vendor forms