“The morning of, I had an idea for a scrunchie shot,” said Chief Executive Officer Gaynor, who was a junior at the time. They sold their first Scrunchie Shots on campus at a deep discount in November ahead of the U-M vs. Michigan State game. Scrunchie Shot co-founders Justine Abbo (left) wearing Mojito, Catherine (middle) wearing Mojito, Heather Gaynor (right) wearing Shamrock Shooter. AdTo date, they have sold more than 300 units and e-commerce platform Shopify placed Scrunchie Shot in the top 6% of all stores that launched same week they did. Scrunchie Shot launched its St. Patrick's Day collection on Feb. 22, 2021.