Inspired from her childhood, Lakshmi Arul took her love of natural skin care and founded her store, Pure Earthy. She said the good memories she has of making natural beauty products at home inspired her to continue doing it growing up. Pure Earthy carries a line of all natural products, including soaps, bath salts, skin care, and candles. Some products that Arul showed off included a neem and eucalyptus soap, which she said has great benefits for winter. She also showed off some neem and lavender bath salts.