When you walk into Joyola Mei Hair Salon in Corktown, you won’t see flat irons or curling irons, or smell anything like hair color being applied. “I’m using an ammonia free hair lighter, so it’s super gentle for curlies,” Joy Lewis, Owner of Joyola Mei told “Live in the D’s” April Morton as she applied hair color to a client.

Gwen Jimmere never set out to be the CEO of a wildly succesful company. She was a recently divorced, unemployed, single mother with just $32 to her name when she started Naturalicious, a natural haircare company. To hear the emotional story of what motivated her to overcome adversity and launch the company, watch the video above.