DETROIT – WDIV-Local 4, the NBC affiliate in Detroit, unveiled its new set and refreshed logo recently.
Viewers were introduced to a clean, contemporary news set with large monitors that wrap around more than half the studio.
"We know that the biggest asset to Local 4 is our incredible talent. This set allows us to showcase our people in a beautiful environment," said Marla Drutz, Local 4's vice-president and general manager. "Our new studio set allows our team to modify the space for so many different production needs."
One of the highlights of the new set is an 80-inch interactive touchscreen system which is an innovative tool that helps bring stories to life. A 17-foot long, high resolution monitor wall also provides multiple opportunities for impactful storytelling.
In addition to the main news areas, the studio includes a multipurpose interview set and several flexible areas to use for its daily and weekend programming.
The set was designed by Local 4's design director, Jim Houff, with design consulting and fabrication by EWI Worldwide, a global live communications company based in Livonia, MI.
"Detroit has some of the most talented fabricators in the entire world. We were adamant about designing and building our set locally," said Jamie Kaye Walters, Local 4's creative services and programming director.
"This is an exciting investment for us," said Drutz. "Our set is a continuation of our commitment to Detroit and to providing the best in television news and programming."
About WDIV-Local 4
Local 4 News is currently the #1 newscast at 4pm, 5pm, 6pm, and 11pm in Nielsen ratings for the Detroit television market, and Local 4 News at 11pm is the highest-rated newscast of all NBC affiliates in the top 11 markets nationwide. In addition, Local 4's ClickOnDetroit.com is the leading breaking news and weather website in Michigan and metro Detroit's #1 media website.
About Graham Media Group
Graham Media Group is owned by Graham Holdings Company (NYSE:GHC), a diversified education and media company. Graham Media Group owns and operates five television stations: WDIV, the NBC affiliate in Detroit; KPRC, the NBC affiliate in Houston; WKMG, the CBS affiliate in Orlando; KSAT, the ABC affiliate in San Antonio; and WJXT, an independent in Jacksonville.
Media Contact: Donna Harper, 313.222.0643, donnah@wdiv.com